Privacy Policy

This Privacy Policy explains how Global Foods Direct Ltd (Company No. 15637551) collects, uses and safeguards personal data when you visit globalfoodsdirect.co.uk or do business with us. Please read it alongside our Cookies Policy.

01Who we are

Global Foods Direct Ltd is the data controller responsible for your personal data. We are a UK-based importer and distributor of American, South African and French food and beverage brands.

Our registered address is in Essex, United Kingdom. You can contact our data team at sales@globalfoodsdirect.co.uk.

02What personal data we collect

We collect personal data only when you choose to share it with us, primarily through our pricelist request form, supplier enquiry form, or by contacting us directly. The data we may collect includes:

• Name and job role
• Company name and country
• Email address and phone number
• Website URL where provided
• Information you choose to share in messages or enquiries
• Technical information such as IP address, browser type and pages viewed (collected via cookies — see our Cookies Policy)

03How we use your data

We use the personal data you provide to:

• Respond to your enquiry and send you our pricelist or product information
• Manage trade and supplier relationships
• Process orders and payments where applicable
• Send occasional updates about new products and trade offers, only where you have opted in
• Improve our website and customer service
• Comply with our legal and regulatory obligations

04Legal basis for processing

Under UK GDPR we process personal data on one or more of the following lawful bases:

• Legitimate interests — responding to your enquiry, managing supplier relationships, improving our products and services.
• Consent — for marketing communications and non-essential cookies. You can withdraw consent at any time.
• Contract — where we need to process your data to fulfil an order or trade agreement.
• Legal obligation — where we are required to process data to comply with UK law (for example, accounting and tax records).

05Who we share your data with

We do not sell your personal data. We share data only with trusted third parties who help us operate our business, including:

• Email and CRM service providers
• Hosting and analytics providers (such as Google Analytics)
• Couriers and logistics partners
• Accountants and professional advisors
• Government authorities, where legally required

06How long we keep your data

We keep personal data only for as long as is necessary for the purposes set out above. Enquiry data is typically retained for up to two years; trade customer records are retained for the duration of the relationship and for at least six years after for accounting and tax compliance.

07Your rights under UK GDPR

You have the following rights in respect of your personal data:

• The right to access the data we hold about you
• The right to request correction of inaccurate data
• The right to request deletion of your data
• The right to restrict or object to processing
• The right to data portability
• The right to withdraw consent for marketing
• The right to lodge a complaint with the Information Commissioner’s Office (ico.org.uk)

08Data security

We use appropriate technical and organisational measures to protect your data against unauthorised access, accidental loss or disclosure. Our website uses HTTPS encryption and we restrict access to personal data to staff who need it.

09International transfers

Some of our service providers may be based outside the UK. Where personal data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement or adequacy decisions issued by the UK government.

10Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page, with the “last updated” date amended accordingly.

11Contact us

For any privacy-related questions or to exercise your rights, contact: